Exceptional diamonds and jewels transported to the wild West: it’s the Born to Be Wild collection by Messika ♦
So far, Born to Be Wild has been the title of a historical song by Steppenwolf, also well known for being part of the soundtrack of the movie Easy Rider. But from now on, however, Born to Be Wild will also be associated with fine jewelry. And, with an unusual link, a high jewelery sported in the American Wild West.
The queen of diamonds, Messika, has decided to call in this way her impressive collection, presented at Baselworld 2019 in a themed installation.
So much so that a photo shoot sets the exceptional collection in the spaces usually reserved (in the movies) for incursions of native Indians, galloping cowboys, runaway bandits and so on. The collection is very wide and includes different lines, such as Snake Dance, Black Hawk, Diamond Catcher, Shaman Shield, Sun Tribe, Wild Moon.
Curiously, it seems that these super jewels are at ease in the midst of natural spaces, strong colors and wild nature. It is a similar, but opposite, contrast to what one feels when an element of nature, for example a ferocious animal, is transported to a civilized environment.
I like to travel, I wanted to instill a state of mind that alludes to feeling of escape. Between fantasy and imagination, the desert acts upon mankind like a great revealer, living up to and surpassing itself. The North American desert, more than any other, leaves one speechless; making you feel like one and someone at the same time…”
Valérie Messika