A line of rings with hidden diamonds: the minimal idea of Korean brand Dipoi ♦ ︎
Lord Brummel, the British nobleman who invented the character of the dandy, fashionable, but refined man, in the late eighteenth and early nineteenth centuries, obliged the butler to to wearing his new shoes for a few days. In this way, after he could wear them without they seems new, an ostentation of wealth he considered as vulgar. In short, the exact opposite of what is happening today through Instagram or Facebook, where everyone is ready to shake the signs of their own agility, purchases and travels. To exhibit, emphasize, boast, are not recommended also by all religions and by the tradition of Oriental culture, which prefers minimal, low profile, understatement.
In jewelry it is rare that luxury is underlined. The more precious a stone is, the more it is enhanced by the jewel and left to shine, whether on a ring, a pair of earrings or a necklace. With some exceptions, however. The most surprising is the choice of a Korean designer brand, Dipoi. Korea is in fashion and Maison Seoul has designed a jewelry line, Hidden Treasure, which hides diamonds. A solitaire, for example, is made in reverse: the stone is hidden and mounted within the gold band. The idea is certainly out of the ordinary. In addition to rings, Dipoi has decided to extend the concept to pendants and earrings: diamonds are there, but you have to look for them.
