Demetra’s jewels, made in Italy and sold in Monte Carlo, in the name of tradition.
Demeter, according to Greek mythology, was the sister of Zeus, goddess of wheat and agriculture, protector of marriage and sacred laws. Today, however, it is a company based in Valenza (Piedmont) and Monte Carlo (Principality of Monaco). Instead of wheat and threshing, we collect pearls, diamonds and precious stones, especially aquamarine. In the reserved stage of Monte Carlo, however, Demetra sells jewels that are made in the cradle of the Italian goldsmith tradition. Demetra is keen to underline that “natural diamonds that illuminate jewels do not come from illicit sources and without exploitation of women and minors as our suppliers certify”. The company was founded by Alberto Pertosa in the Principality of Monaco in June 2016.
The jewels of the goddess Demeter, in any case, have a more classic style. Pearls adorn rings, earrings or pendants, rubies that color the center of a ring surrounded by small diamonds, often mounted on platinum or gold: all in the traditional goldsmith tradition and, despite Montecarlo is a luxury darling, with very competitive prices compared to those offered on average in jewelry.
