De Beers presents Diamond Legends: four myths of antiquity inspire four lines of jewelry ♦ ︎
De Beers is synonymous with diamonds. Diamonds are synonymous with myth. And what is more mythical than ancient mythology? From this reasoning started the brand for its Diamond Legends collection, presented during the Paris haute couture week. The collection has been designed in four different chapters. As the legends that accompany the myths, in fact, each jewelry line is a story in itself.
The first line of the Diamond Legends collection is dedicated to Cupid, the smallest of the Greek gods, a symbol of love. The jewels inspired by Cupid have opposing rows of princess and marquise diamonds, which come together, as if they were lovers. Naturally, a moi et toi ring could not be missing, which with pointed diamonds alludes to the arrows shot by Cupid. Ra’s suite, on the other hand, borrows the mythology of ancient Egypt. Here there are many yellow diamonds that form a sun, the star symbol of the god Ra. With another line, Celestia, we return instead to the ancient Greeks, who saw the diamonds as tears of the gods: in this case the celestial compositions are more regular, with the alternation of round and pear-cut diamonds. Finally, the last line was called by De Beers with the name of the god Vulcan. Colored diamonds, brown, pink, green, allude to the boiling magma given off with lava. But do not worry: you can wear them without fear of burning yourself. Alessia Mongrando
