Not only Spain: now AlbaVera will bring Chamilia (Swarovski) in others countries.
Chamilia arrives in Italy and not only. The jewelery brand, born as an offshoot of Swarovski, now with a partnership with AlbaVera, European distribution company based in Barcelona, Spain, will be distributed in Italy, Spain, Portugal, Germany, Belgium and Holland. “After an operation of successful rebranding by Swarovski in 2013, Chamilia is now ready to expand globally,” said Vice President of Chamilia, Reinhard Mackinger. “The partnership with AlbaVera is a key factor in our strategy to maximize the presence of the Chamilia brand on the global market.” In the segment of low-impact jewels on the portfolios it come a new competitor. It is no lightweight: Chamilia produces over 400 charms, extensive collections of stackable rings, stand-alone jewelry and the new collection of Id Bangle Spoken by Chamilia. The line is made of sterling silver Silver and 14 karat gold, and features Swarovski crystals, Swarovski Zirconia and Murano glass. The brand, meets the strict guide lines of the Austrian group in terms of aesthetic and quality standards.
“We see a huge potential for growth in this category of jewelry in Europe and we are happy of the direction taken by Swarovski for the brand,” this is the wish of Marco Dalla Longa, of AlbaVera. “This year we expect strong results at the fairs and we aim to expand the retail presence of Chamilia through our relationships in Europe.”
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