Carlton Jewelry, company born in Portugal, proposes original jewels, but at affordable prices. Here are the first two collections presented at Baselworld ♦
In Coimbra, Portugal’s medieval city, they say they have studied the report of one of most world famous consulting firms, McKinsey. Company analysts have predicted that in the jeweler market in 2020, will be exponentially growing the brands that can offer jewelry between 500 and 1500 euros. And that’s what Carlton Jewelery aims to do, led by Carlos Góis grown in a family of Portuguese jewelers in the ancient city that in the Middle Ages was the capital of the country.
The challenge of Góis, who has studied economics, is to fit into that market segment where jewelry often does not have a Maison with a strong brand name. In short, Carlton has great ambitions: to propose quality jewelery in Europe, but at an affordable price. The collections presented at Baselworld follow this philosophy. Leaf, collection obviously inspired by the vegetable world, or Lisbon Lights, which also uses small diamonds such as would be the lights of the large metal bridge to illuminate rings, necklaces and bracelets. Lavinia Andorno