The new rings from the B.zero1 collection by Bulgari, which turns 20. Images and prices ♦ ︎
A twenty-year-old looks for other twenties for a true friendship. It might look like an ad on a bulletin board for lonely hearts, but it’s another thing. The twenty-year-old is the B.zero1 ring by Bulgari. Born in 1999, celebrates the birthday and, at the same time, wants to please young people, the so-called Millennials, the generation born right at the turn of those years. The B.zero1 collection, inspired by the silhouette of the Colosseum, could become, in the intentions of the brand that is part of the French group Lvmh, the kind of jewel capable of attracting the attention of the new generation of customers.
For the birthday of the Bulgari collection he presented new variations of the ring, which can also be worn as a pendant.
B.zero1, explained the CEO of the Maison, Jean-Christophe Babin, combines two typical works of Bulgari jewels: the tubogas, which is found in the spring of the ring and which recalls the high jewelry, and the logo repeated twice. According to Bulgari’s calculations, the price of the rings is also interesting for the Millennials, starting at € 1,140 for the one-lap version in pink gold. But of course the price goes up for richer versions, such as white gold and diamonds (8.950 euros). In twenty years 2 million pieces of this collection have been sold. Now the challenge is on the next twenty. Giulia Netrese
