Baselworld goes up with gems and pearls: a 50% increase in exhibitors is expected ♦ ︎
Baselworld, the big fair dedicated to watchmaking and the world of jewelry, starts with precious stones and pearls. Perhaps with a bit of surprise, in fact, the organizers announced a 50% increase in gem and pearl exhibitors for the next edition, in 2020, which will take place from April 30th to May 5th.
The increase, explains the company led by Michel Loris-Melikoff, managing director of Baselworld, is the result of the measures taken after consultation with interested parties in the sector, as well as the decision to move from hall 3 to pavilion 2. The new headquarters is more central and allows all exhibitors to be grouped in a single circular space on the same level, on the ground floor, with secure access to natural light through its rotunda. Thanks to a more central integration in the general exhibition plan, direct access from Messeplatz and Hall 1, is optimized for visitor flows: industry professionals, end customers and media.
I would like to take this opportunity to thank the largest international confederation of the jewellery, gemstones and pearls industry (CIBJO) and in particular its president Dr. Gaetano Cavalieri, for actively supporting us in the reorganization of the sector and for allowing us to redeploy the presence of its members to Baselworld.
Michel Loris-Melikoff, managing director of Baselworld
The organizers explain that Baselworld has redeveloped these areas to make them much more spacious, at the same time integrating the hospitality areas and reception with bar and lounge ideal for networking. For the next edition of 2020, exhibitors in this sector now have the opportunity to choose whether to build turnkey constructions or build their own stands. A new offer that meets the expectations of exhibitors, combined with pragmatic cost control, now allows a more competitive positioning, for a better return on investment.