After 18 years also de Grisogono leaves Baselworld: a bad blow for the watch and jewelery fair ♦ ︎
Another bad blow for Baselworld. This time it does not come from a watchmaking brand, such as the Swatch colossus with brands like Longines, Tissot, Omega, which has decided to defect the next event, followed by Raymond Weil, Maurice Lacroix and Corum. Despite the announcement that Baselworld intends to enhance the area of jewelry with a prominent space, a big brand like de Grisogono has announced its farewell.
Instead, the Geneva Maison will organize an exclusive jewelery and watch-making exhibition in the Swiss city where it is located. The exhibition will take place in the Royal Suite at the Four Seasons Hotel in Geneva from January 13 to 18, 2019. It’s a goodbye that shivers the new CEO of Baselworld, Michel Loris-Melikoff: de Grisogono, as well as being a great brand of high jewelery, he was an aficionado of the great Swiss fair, where he took part in 18 editions.
Now, however, de Grisogono has decided to redirect energy and investments, in particular of its wholesale network in a more autonomous manner.
In a statement, the Maison founded by Fawaz Gruosi announces that “it has chosen to implement this change to adapt to the evolution of the distribution network and communication channels. In this way, as in other sectors (for example in the Haute Couture), de Grisogono wants to reinvent its approach by incorporating new perspectives”.
Here is the comment by Gianluca Maina, marketing director of de Grisogono:
“Baselworld has played a key role in the growth of our distribution over the last 18 years. Today we are working to build the future of the Maison together with our strategic business partners. A private exhibition highlights this path of change and allows us to apply an innovative approach to this important moment of discovery of novelties. We will present a series of new collections from jewelery to watches. There will be special attention to the jewelry to wear in everyday life. We are enthusiastic about the idea of leaving for this new journey of Grisogono”.