Nomination will be in Baselworld with a barrage of new collections. Here is the new bracelets in steel and gold by Nomination.
Baselworld full of news for Nomination, brand of Sesto Fiorentino also known for its modular bracelets (50 million sold items). It is no coincidence, as the company celebrates in 2017 its first 30 years. With new collections in steel, 18k gold, precious and semi-precious stones, cubic zirconia. The company, which today employs more than 300 people, of which more than a hundred internally, invoice over 40 million euro, 20% in the Italian market. It owns five single-brand boutiques, and 87 are franchises, with a sales force of 7,000 agents. The 80% of the turnover is rather outside the borders between Russia, Austria, Germany and Gb, Emirates and the Middle East, Lebanon, South Africa, to the Far East.
Limited edition
To celebrate the milestone of 30’s, Nomination has thought of a special edition of its modular bracelet born in 1987, the Composable. The version for birthday, limited edition, is enriched by the slogan “Beautiful Life” engraved on a double link in cast silver. The bracelet is linked to a competition for customers, via social networks. For all Composable enthusiasts, they just go to one of monobrand boutiques and selected retailers and bringing their old bracelet of yesteryear to receive a complimentary celebratory link.
Bella Brilliant
But it is not the only novelty by Nomination. At Baselworld is coming collection Bella Brilliant Edition, with sterling silver chains decorated with cubic zirconia stones cut in four different shapes: heart, brilliant, princess and marquise. The entire collection is made in Italy and each necklace, bracelet or chain bracelets, earrings and ring, depending on the cut of the stone, it is available in classic silver, 24K yellow gold or 22K.
Rosegold collection
There is also others things. For spring-summer 2017 Nomination Introduces New Rosegold Modular Collection. The line includes items in steel and rose gold 9 carats, with with Swarovski Zirconia, also it includes Double Link, new for Nomination.
