Alessa Jewelry, a brand born from the love between designers Yuvraj Pahuja and Alessandra Robles. With a modern and strong style ♦ ︎
There are those who love jewelry. And who loves jewelers. Or, perhaps, both things together. As in the case of Alessa, a jewelery brand that is curiously divided between Dubai and Guatemala. In fact, as well as a Maison of jewelry, Alessa is a love story. As in the films, the young couple formed by Yuvraj Pahuja and Alessandra Robles met during the courses at the Gemological Institute of America. In this way love for gems has been joined by mutual passion. In 2009 the two decided to combine their life path with the profession and Alessa Jewelry was born. The style of the collections is modern, sometimes angular, with a marked design. For this reason, the brand has been invited to the Design Room of VicenzaOro January.
The activity of the two designers is not improvised: the Pahuja family has been in the jewelry business for five generations and Yuvraj has managed the family business in Dubai before co-founded Alessa Jewelry. Alessandra Robles grew up in Guatemala, in contact with the culture and the arts of her country. White or pink gold, with diamonds and precious stones are the basic elements of Alessa’s recipe, next to the couple’s harmony. Giulia Netrese
