The jewelry collection signed by the model Alena Seredova for Qvc ♦ ︎
Alena Seredova, a model born in Prague, but for years in Italy, becomes the signature and face of a new collection of jewelry signed Qvc. In fact, the sales channel has long promoted the Diamonique jewelery brand. Now the Diamonique collection by Alena Seredova will be available on the website www.qvc.it. Known not only for her charm as a Mitteleuropean model, but also for gossip (she was the wife of Juventus goalkeeper Gigi Buffon), Alena Seredova has the right image for the collection: young, but not very young, with an air angelica, but not too much chaste, presents jewels with a classic style, but not very classic.
The capsule collection consists of 14 jewels, with snakes and ramage for rings, earrings and bracelets. It is a rather varied composition, from the most suitable tennis bracelets to the day, to more precious pieces, such as the collier. The jewels are plated in 18k gold in white, yellow or rosé, together with Diamonique stones, an ad hoc name to indicate cubic zirconia.
“I am very happy with this collaboration. Qvc is the most appropriate channel to present my collection: with the multimedia platform I share a fundamental aspect, that of the authenticity of relationships” is the institutional declaration of Alena Seredova. “I was inspired by nature and its elements, I tried to create forms of light capable of interpreting the personality of every woman; every precious is no longer just an accessory, but becomes part of what one is. This is my idea of a jewel”.