Alarm for fake jewelry and watch. The counterfeiting business is on the rise and also involves the jewelery sector. The numbers, announced during an event organized as part of Vo Vintage (the space dedicated to vintage watches and jewelery parallel to Vicenzaoro), leave no doubts: globally, the fake market is worth 464 billion dollars, 134 billion in Europe and 32 billion euros in Italy. «Counterfeiting is a scourge for the watchmaking sector, our duty is to tell the consumer about the phenomenon and educate him on a safe and informed purchase», explained Mario Peserico, president of Assorologi. «Often the final consumer does not notice the mistake when he buys counterfeit products, especially since the web has become the main sales medium. This is the phenomenon of hidden links: posts on social networks that offer the sale of products, such as clothing, shoes, watches, with a code inside. If you click it, a catalog of apparently original, but actually fake products appears. The low price can be alarming. This is why it is essential that sales platforms do everything possible to eradicate the presence of counterfeiters».
According to Bruno Bergamaschi, one of the most recognized watchmaking experts in Italy, «counterfeiting is a problem that is difficult for enthusiasts to solve, the safest thing is to rely on official networks or physical points of sale who can give a guarantee, otherwise it’s really easy run into fakes, even for an expert. Blockchain technology is the only way to protect the consumer and also the brand».