At Couture in Las Vegas comes the prize for the worst design of jewelery ♦ ︎
In the scientific world there is the Ig Nobel prize, a parody of the most authoritative Nobel prize: it is awarded to the worst studies or inventions. Then there is the Barbara Dex Award, an unofficial award that rewards the worst dressed artist at the Eurovision Song Contest. Now there is also the prize for the worst jewel. Paradoxically, to propose this strange competition, is the event known for bringing together the best of design: the Couture of Las Vegas.
The organizers have announced the WTF?! Award, a kind of celebration of the imperfection dedicated to jewelry projects that have turned out to be a disaster. According to Gannon Brousseau, director of Couture, “the idea of this competition came from the conversations that many of our veteran Couture designers had during the Tucson fashion shows. We liked the idea and we thought it was a great way to infuse some humor into our event, in addition to underlining how the creative process, even among established designers, can have its ups and downs “.
But will there really be a Maison that will expose itself to reveal creative failures? The organizers are confident and some project which turned out to be a bad idea has already been indicated by the National Jeweler website. For example, a gold calculator from the British twin manufacturer Deakin and Francis or a pendant with an opal by Jetter.
By the way, if you want to know the meaning of the abbreviation WTF, just consult the Urban Dictionary, which contains the meaning in full: What the fuck. Alessia Mongrando
