Baselworld introduces the Community District, multiple spaces for brands. And convinces Maurice Lacroix to return ♦ ︎
The idea to re-launch Baselworld is called the Community District. This was announced by Michel Loris-Melikoff, managing director of the great fair dedicated to watch and jewelery that will be held next year from April 30th to May 5th 2020. The Community District is presented as a space located in the heart of the great Hall 1.0 and which will bring together different brands, presumably watchmaking. The large booths will welcome two or three brands together: a solution that should help keep costs down.
The first brand to welcome the opportunity of the new common space is the Swiss brand Maurice Lacroix, who will then return to Baselword after a year of absence. Will the new space be enough to convince companies? And what will change for jewelry brands? These are questions that must be answered.
The transformation of Baselworld will not be undertaken solely by us. Together with all our exhibitors, whether they’re from the world of watchmaking, jewellery, stones and pearls, regardless of their size, we will conceive adapted solutions and initiate change. 2020 is a first step. With the creation of the “Community District”, having listened to and initiated with the brands, we have set the change from the traditional B-to-B model to a platform of experiences for the whole community in motion. A community that encompasses everyone, from retailers and distributors, media, but also collectors, to end customers and aficionados. Attentive to the needs of brands, we wanted to come up with customisable turnkey proposals that meet their requirements and needs, especially for those who have extensive distribution networks, while developing large experience areas for the general public.
Michel Loris-Melikoff, managing director of Baselworld
