The Pink Strada collection by Yeprem, diamond jewelry specialist ♦ ︎
“Inspired by a golden bracelet bestowed by his mother, which was intended to provide him and his family a brighter future, Lebanese born of Armenian descent Yeprem Chakardemian established his own jewellery brand in 1964.” The story of the Beirut Maison, which has become famous all over the world especially for its diamond jewels, is so talked about. Since then Yeprem has gained fame, honors and a solid awareness of being among the leading brands in this kind of jewelery. But of course, over time he has been able to renew himself: not just classic jewelry in white gold and diamonds, but also variations such as the Pink Strada collection, in which next to marquise cut diamonds is the pink gold to be highlighted. The metal is machined in different ways: shiny, with reflexes that make the play with diamonds, or satin, to further enhance the light that crosses the stones. Even the shape, between curves and concave volumes, add personality to the Pink Strada collection. Alessia Mongrando
