{"id":7443,"date":"2013-11-08T12:55:48","date_gmt":"2013-11-08T11:55:48","guid":{"rendered":"http:\/\/gioiellis.com\/?p=7443"},"modified":"2024-11-10T15:56:52","modified_gmt":"2024-11-10T13:56:52","slug":"graff-idea-preziosa-in-testa","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/de\/graff-idea-preziosa-in-testa\/","title":{"rendered":"Eine geniale Idee im Kopf"},"content":{"rendered":"<p>Kostbare Ideen f\u00fcr den Kopf. Dies sind diejenigen, die vom Londoner Superjuwelier Graff angeboten werden. Das Ergebnis ist \u201eHair &amp; Jewel\u201c mit einem Model, das Edelsteine \u200b\u200bim Wert von einer halben Milliarde Dollar im Haar tr\u00e4gt. Das Ergebnis ist spektakul\u00e4r. In Wirklichkeit handelt es sich um die Wiederbelebung einer Nachbildung von 1970, einer Graff-Werbekampagne in Schwarzwei\u00df, wie Sie auf dem Foto sehen k\u00f6nnen. In diesem Fall trug das Model jedoch einen bescheideneren Wert: 1 Million Pfund in Juwelen, in den vom ber\u00fchmten Stylisten Harold Leighton ausgearbeiteten Haaren. Die Werbung machte damals gro\u00dfen Eindruck. \u201eEs war eine sehr originelle Idee\u201c, erkl\u00e4rt Laurence Graff, Gr\u00fcnderin des Londoner Modehauses, heute. \u201eBis zu diesem Zeitpunkt waren Schmuckbilder in der Regel eher konservativ gestaltet. Dieses Foto brach mit der Norm und brachte die Idee hervor, dass Diamanten auch f\u00fcr j\u00fcngere Frauen begehrenswert seien. Die neuen Bilder wurden von David Slijper geschossen, der Stylist ist Eamonn Hughes. Die Kampagne wurde zur Feier des 60-j\u00e4hrigen Jubil\u00e4ums von Laurence Graff in der Schmuckbranche vorgeschlagen.<br \/>\n<figure id=\"attachment_7446\" aria-describedby=\"caption-attachment-7446\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/new.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-7446\" src=\"http:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/new.jpg\" alt=\"Hair &amp; Jewel, mezzo miliardo addosso \" width=\"709\" height=\"441\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/new.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/new-300x186.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/new-88x55.jpg 88w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-7446\" class=\"wp-caption-text\">Hair &amp; Jewel, mezzo miliardo addosso<\/figcaption><\/figure><br \/>\nIm Haar von Model Dalia Gunther stecken 22 Juwelen im Wert von 500 Millionen Dollar. Ein Wert, der sich aus den verwendeten Steinen ergibt. Insbesondere zwei Diamanten von 51,53 und 50,76 Karat in Herzform, zu denen eine Halskette und Ohrringe hinzugef\u00fcgt werden. Au\u00dferdem gibt es den Let\u0161eng Star, einen der gr\u00f6\u00dften jemals entdeckten schwarzen Diamanten, den Graff 2011 gekauft hat. Dann gibt es noch einen 10,47 Karat schweren Fancy Vivid Blue-Briolette im Anh\u00e4nger, einen spektakul\u00e4ren 52,73 Karat schweren Fancy Vivid-Ring und einen 6,51 Karat schweren Fancy Vivid Blue-Diamanten Karat Fancy Intensives Rosa. Das Ganze ist zwar etwas teuer, aber es bleibt nicht unbemerkt.<\/p>\n<p><div id='gallery-5' class='gallery galleryid-7443 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/gioiellis.com\/de\/graff-idea-preziosa-in-testa\/bracciale-composto-con-diamanti-marquise-e-a-pera\/'><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"145\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/bracciale-composto-con-diamanti-marquise-e-a-pera-225x145.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-5-7449\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/bracciale-composto-con-diamanti-marquise-e-a-pera-225x145.jpg 225w, https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/bracciale-composto-con-diamanti-marquise-e-a-pera-380x245.jpg 380w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" title=\"\"><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-5-7449'>\n\t\t\t\tBracciale composto da diamanti marquise e a pera\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/gioiellis.com\/de\/graff-idea-preziosa-in-testa\/collana-a-doppio-giro\/'><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"145\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/collana-a-doppio-giro-225x145.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-5-7450\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/collana-a-doppio-giro-225x145.jpg 225w, https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/collana-a-doppio-giro-380x245.jpg 380w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" title=\"\"><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-5-7450'>\n\t\t\t\tCollana a doppio giro di diamanti\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/gioiellis.com\/de\/graff-idea-preziosa-in-testa\/farfalla-con-incastonato-il-letseng-star-da-550-carati\/'><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"145\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/farfalla-con-incastonato-il-Letseng-Star-da-550-carati--225x145.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-5-7451\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/farfalla-con-incastonato-il-Letseng-Star-da-550-carati--225x145.jpg 225w, https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/farfalla-con-incastonato-il-Letseng-Star-da-550-carati--87x55.jpg 87w, https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/farfalla-con-incastonato-il-Letseng-Star-da-550-carati--380x245.jpg 380w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" title=\"\"><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-5-7451'>\n\t\t\t\tFarfalla con incastonato il diamante Letseng Star da 550 carati\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/gioiellis.com\/de\/graff-idea-preziosa-in-testa\/orecchini-a-forma-di-cuore-da-50-e-51-carati\/'><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"145\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/orecchini-a-forma-di-cuore-da-50-e-51-carati-225x145.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-5-7452\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/orecchini-a-forma-di-cuore-da-50-e-51-carati-225x145.jpg 225w, https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/orecchini-a-forma-di-cuore-da-50-e-51-carati-86x55.jpg 86w, https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/orecchini-a-forma-di-cuore-da-50-e-51-carati-380x245.jpg 380w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" title=\"\"><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-5-7452'>\n\t\t\t\tOrecchini a forma di cuore da 50 e 51 carati\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/gioiellis.com\/de\/graff-idea-preziosa-in-testa\/pendente-fancy-vivid-blue-internally-flawless-briolette-uno-su-10mila\/'><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"145\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/pendente-fancy-vivid-blue-internally-flawless-briolette-uno-su-10mila-225x145.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-5-7453\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/pendente-fancy-vivid-blue-internally-flawless-briolette-uno-su-10mila-225x145.jpg 225w, https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/pendente-fancy-vivid-blue-internally-flawless-briolette-uno-su-10mila-380x245.jpg 380w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" title=\"\"><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-5-7453'>\n\t\t\t\tPendente fancy vivid blue, senza impurit\u00e0. Solo un diamante su 10mila ha queste caratteristiche\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/gioiellis.com\/de\/graff-idea-preziosa-in-testa\/spilla-con-diamanti-bianchi-e-rosa\/'><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"145\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/spilla-con-diamanti-bianchi-e-rosa-225x145.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-5-7454\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/spilla-con-diamanti-bianchi-e-rosa-225x145.jpg 225w, https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/spilla-con-diamanti-bianchi-e-rosa-380x245.jpg 380w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" title=\"\"><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-5-7454'>\n\t\t\t\tSpilla con diamanti bianchi e rosa\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/gioiellis.com\/de\/graff-idea-preziosa-in-testa\/spiulla-a-doppio-fiore-con-362-diamanti\/'><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"145\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/spiulla-a-doppio-fiore-con-362-diamanti-225x145.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-5-7455\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/spiulla-a-doppio-fiore-con-362-diamanti-225x145.jpg 225w, https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/spiulla-a-doppio-fiore-con-362-diamanti-380x245.jpg 380w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" title=\"\"><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-5-7455'>\n\t\t\t\tSpilla a doppio fiore con 362 diamanti\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/gioiellis.com\/de\/graff-idea-preziosa-in-testa\/original\/'><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"145\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/original-225x145.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" aria-describedby=\"gallery-5-7456\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/original-225x145.jpg 225w, https:\/\/gioiellis.com\/wp-content\/uploads\/2013\/11\/original-380x245.jpg 380w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" title=\"\"><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-5-7456'>\n\t\t\t\tLa prima campagna Hair &#038; Jewel del 1970\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Kostbare Ideen f\u00fcr den Kopf. Dies sind diejenigen, die vom Londoner Superjuwelier Graff angeboten werden. Das Ergebnis ist \u201eHair &amp; Jewel\u201c mit einem Model, das Edelsteine \u200b\u200bim Wert von einer halben Milliarde Dollar im Haar tr\u00e4gt. Das Ergebnis ist spektakul\u00e4r. In Wirklichkeit handelt es sich um die Wiederbelebung einer Nachbildung von 1970, einer Graff-Werbekampagne in Schwarzwei\u00df, wie Sie auf dem Foto sehen k\u00f6nnen. In diesem Fall trug das Model jedoch einen bescheideneren Wert: 1 Million Pfund in Juwelen, in den vom ber\u00fchmten Stylisten Harold Leighton ausgearbeiteten Haaren. Die Werbung machte damals gro\u00dfen Eindruck. \u201eEs war eine sehr originelle Idee\u201c, erkl\u00e4rt<\/p>\n","protected":false},"author":6,"featured_media":7446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[292,395],"class_list":["post-7443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-graff","tag-diamond","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/posts\/7443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/comments?post=7443"}],"version-history":[{"count":3,"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/posts\/7443\/revisions"}],"predecessor-version":[{"id":132883,"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/posts\/7443\/revisions\/132883"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/media\/7446"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/media?parent=7443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/categories?post=7443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/tags?post=7443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}