{"id":100544,"date":"2022-01-26T04:20:54","date_gmt":"2022-01-26T02:20:54","guid":{"rendered":"https:\/\/gioiellis.com\/?p=100544"},"modified":"2024-10-04T14:57:02","modified_gmt":"2024-10-04T12:57:02","slug":"un-gioiello-a-forma-di-lucchetto-whynow","status":"publish","type":"post","link":"https:\/\/gioiellis.com\/de\/un-gioiello-a-forma-di-lucchetto-whynow\/","title":{"rendered":"Ein Juwel in Form eines Schlosses? Warum jetzt"},"content":{"rendered":"<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({\n          google_ad_client: \"ca-pub-1422720793454724\",\n          enable_page_level_ads: true\n     });\n<\/script><\/p>\n<p><script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"fluid\"\n     data-ad-layout=\"image-side\"\n     data-ad-layout-key=\"-fe+6a+31-k2+pr\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8583266876\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><\/p>\n<p>Seit 1935 leitet die Familie Songa in Mailand das gleichnamige Unternehmen, das von Antonio gegr\u00fcndet wurde und heute von Giovanni Maria, Antonio Andrea und Francesco gef\u00fchrt wird. Neben einer intensiven T\u00e4tigkeit im Gro\u00dfhandelssektor scheint die Gruppe eine unaufhaltsame Fantasie bei der Schaffung von Marken zu haben, die speziell darauf ausgerichtet sind, die verschiedenen Marktsegmente zu erreichen, insbesondere mit Silber- und Stahlschmuck. Die Songa-Gruppe beispielsweise produziert und vertreibt Eigenmarken wie Kidult, Mabina Gioielli, 2Jewels und PlayTogether. Ein Novum ist jedoch <strong>WhyNow<\/strong>, das das j\u00fcngere Publikum erreichen will.<br \/>\n<figure id=\"attachment_100546\" aria-describedby=\"caption-attachment-100546\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/445006_01.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/445006_01.jpg\" alt=\"Pendente a lucchetto in oro rosa 9 carati\" width=\"709\" height=\"500\" class=\"size-full wp-image-100546\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/445006_01.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/445006_01-300x212.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/445006_01-78x55.jpg 78w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/445006_01-400x282.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-100546\" class=\"wp-caption-text\">Pendente a lucchetto in oro rosa 9 carati<\/figcaption><\/figure><br \/>\nDie Marke bietet Schmuck in Silber oder 9-Karat-Gold an, darunter Forever, eine Linie, die ausschlie\u00dflich schlossf\u00f6rmigen Anh\u00e4ngern gewidmet ist, die sich nach Belieben \u00f6ffnen und schlie\u00dfen lassen. Vorh\u00e4ngeschl\u00f6sser k\u00f6nnen mit einem bis zu zehn Zeichen langen Wort personalisiert werden. Es gibt auch eine Version mit kleinen wei\u00dfen Diamanten im Vorh\u00e4ngeschloss. Alle Schl\u00f6sser der Forever-Kollektion sind durch eine Patentanmeldung f\u00fcr gewerbliche Erfindungen und Designs in der Europ\u00e4ischen Union gesch\u00fctzt. Dar\u00fcber hinaus wird jedes Schloss der Forever Collection in einer Book Box pr\u00e4sentiert, d. h. einer Verpackung (in verschiedenen Farben erh\u00e4ltlich), die die Form eines Buches hat. Wahrscheinlich auch von denen gesch\u00e4tzt, die nicht regelm\u00e4\u00dfig lesen.<\/p>\n<figure id=\"attachment_100551\" aria-describedby=\"caption-attachment-100551\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/retro-personalizzabile.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/retro-personalizzabile.jpg\" alt=\"Il retro con scritta personalizzabile\" width=\"709\" height=\"478\" class=\"size-full wp-image-100551\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/retro-personalizzabile.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/retro-personalizzabile-300x202.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/retro-personalizzabile-82x55.jpg 82w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/retro-personalizzabile-400x270.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-100551\" class=\"wp-caption-text\">Il retro con scritta personalizzabile<\/figcaption><\/figure>\n<figure id=\"attachment_100550\" aria-describedby=\"caption-attachment-100550\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-in-oro-rose-con-pave-di-diamanti.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-in-oro-rose-con-pave-di-diamanti.jpg\" alt=\"Pendente a lucchetto in oro rosa e diamanti\" width=\"709\" height=\"492\" class=\"size-full wp-image-100550\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-in-oro-rose-con-pave-di-diamanti.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-in-oro-rose-con-pave-di-diamanti-300x208.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-in-oro-rose-con-pave-di-diamanti-79x55.jpg 79w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-in-oro-rose-con-pave-di-diamanti-400x278.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-100550\" class=\"wp-caption-text\">Pendente a lucchetto in oro rosa e diamanti<\/figcaption><\/figure>\n<figure id=\"attachment_100549\" aria-describedby=\"caption-attachment-100549\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-allungato-in-argento-con-cuore-in-oro-giallo.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-allungato-in-argento-con-cuore-in-oro-giallo.jpg\" alt=\"Pendente a lucchetto in argento e oro giallo\" width=\"709\" height=\"486\" class=\"size-full wp-image-100549\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-allungato-in-argento-con-cuore-in-oro-giallo.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-allungato-in-argento-con-cuore-in-oro-giallo-300x206.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-allungato-in-argento-con-cuore-in-oro-giallo-80x55.jpg 80w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/Lucchetto-a-cuore-allungato-in-argento-con-cuore-in-oro-giallo-400x274.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-100549\" class=\"wp-caption-text\">Pendente a lucchetto in argento e oro giallo<\/figcaption><\/figure>\n<figure id=\"attachment_100548\" aria-describedby=\"caption-attachment-100548\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/cuore-diamanti.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/cuore-diamanti.jpg\" alt=\"Pendente a lucchetto in argento e pav\u00e9 di diamanti\" width=\"709\" height=\"480\" class=\"size-full wp-image-100548\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/cuore-diamanti.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/cuore-diamanti-300x203.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/cuore-diamanti-81x55.jpg 81w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/cuore-diamanti-400x271.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-100548\" class=\"wp-caption-text\">Pendente a lucchetto in argento e pav\u00e9 di diamanti<\/figcaption><\/figure>\n<p><figure id=\"attachment_100547\" aria-describedby=\"caption-attachment-100547\" style=\"width: 709px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/argento-diamante.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/argento-diamante.jpg\" alt=\"Pendente a lucchetto in argento e diamante\" width=\"709\" height=\"516\" class=\"size-full wp-image-100547\" title=\"\" srcset=\"https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/argento-diamante.jpg 709w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/argento-diamante-300x218.jpg 300w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/argento-diamante-76x55.jpg 76w, https:\/\/gioiellis.com\/wp-content\/uploads\/2022\/01\/argento-diamante-400x291.jpg 400w\" sizes=\"auto, (max-width: 709px) 100vw, 709px\" \/><\/a><figcaption id=\"caption-attachment-100547\" class=\"wp-caption-text\">Pendente a lucchetto in argento e diamante<\/figcaption><\/figure><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<!-- rettangolo grande --><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:inline-block;width:336px;height:280px\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"8343610496\"><\/ins><br \/>\n<script>\n(adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<script async src=\"\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><br \/>\n<ins class=\"adsbygoogle\"\n     style=\"display:block\"\n     data-ad-format=\"autorelaxed\"\n     data-ad-client=\"ca-pub-1422720793454724\"\n     data-ad-slot=\"9203601299\"><\/ins><br \/>\n<script>\n     (adsbygoogle = window.adsbygoogle || []).push({});\n<\/script><br \/>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Seit 1935 leitet die Familie Songa in Mailand das gleichnamige Unternehmen, das von Antonio gegr\u00fcndet wurde und heute von Giovanni Maria, Antonio Andrea und Francesco gef\u00fchrt wird. Neben einer intensiven T\u00e4tigkeit im Gro\u00dfhandelssektor scheint die Gruppe eine unaufhaltsame Fantasie bei der Schaffung von Marken zu haben, die speziell darauf ausgerichtet sind, die verschiedenen Marktsegmente zu erreichen, insbesondere mit Silber- und Stahlschmuck. Die Songa-Gruppe beispielsweise produziert und vertreibt Eigenmarken wie Kidult, Mabina Gioielli, 2Jewels und PlayTogether. Ein Novum ist jedoch WhyNow, das das j\u00fcngere Publikum erreichen will. Die Marke bietet Schmuck in Silber oder 9-Karat-Gold an, darunter Forever, eine Linie, die<\/p>\n","protected":false},"author":8,"featured_media":100550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[43],"tags":[9,24,101,141],"class_list":["post-100544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-best-choice","tag-diamanti","tag-oro","tag-argento","tag-milano","style--link-1"],"acf":[],"_links":{"self":[{"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/posts\/100544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/comments?post=100544"}],"version-history":[{"count":1,"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/posts\/100544\/revisions"}],"predecessor-version":[{"id":130678,"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/posts\/100544\/revisions\/130678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/media\/100550"}],"wp:attachment":[{"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/media?parent=100544"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/categories?post=100544"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gioiellis.com\/de\/wp-json\/wp\/v2\/tags?post=100544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}