Damiani

Giving a ring as a gift: 10 mistakes not to make

Are you about to give a ring? Pay attention, because it is very easy to make mistakes. Here are the mistakes you should not commit when choosing a ring ♦

The occasion may be Christmas, or engagement, an anniversary or simply the desire to give a ring. But, attention: despite good intentions, giving a ring is a difficult action. Full of pitfalls. Of traps. And unfortunately, sometimes men make great mistakes: what should have been a moment of happiness turns into a disappointment or, worse, a reason for controversy. In short, attention. Here are the 10 mistakes that you should never commit when you give a ring.

Confezione Tiffany per anello personalizzata
Personalized Tiffany ring packaging

Error number 1: the style. The most feared mistake, both by women and by men, is the choice of a ring that is not in the style of the recipient. Of course, the thought is appreciated, but it is a pity to have spent some money on something that does not please. And this is a mistake that men tend to commit often, because they are not careful observers of what women choose. It is easier to get advice from a jeweler who does understand the style of your partner. The main advice, therefore, is to first carefully observe what kind of jewelry the woman wears to whom she wants to give the ring. In the case, you can take a picture of a jewel worn regularly to show to your jeweler.

Anello con rubini e diamanti di Graff
Ring with rubies and diamonds by Graff

Mistake number 2: poor jewelry. At the top of the ladder of things not to do is the cheap bijoux ring, perhaps bought from a street vendor. The ones that are so cheap that it seems fake. Because they are fake, in fact. Those rings are fine up to age 13. Besides, they are not to be given as gifts, not even as a joke. There is nothing worse for a woman to feel devalued with a ring that costs a few euros, even if the idea is that of a gift for fun. There are, however, also bijoux that do not cost a lot, but have a solid and well finished look.

Gioielleria durante il periodo natalizio
Jewelery shop during the Christmas period

Error number 3: used unsafe. Give a second-hand and ruined ring. Often, to save money, someone accepts the offer of rings that look good but, in reality, are simply cleaned and polished. Stones with scratches, which can only be noticed with a careful examination, small cracks, the metal that has small holes on the surface: these are all signs of a used jewel. And, of course, of little value, unless it is a special piece sold at auction. In that case it must be accompanied by the certified of the auction house that put it up for sale.

Anello vintage in oro giallo, con montato uno smeraldo colombiano di 10,37 carati
Vintage ring in yellow gold, mounted with a 10.37 carat Colombian emerald

Error number 4: inconsistent packaging. The illusion is fatal. Give a small box the size of the container of a classic engagement ring and find inside a jewel that does not correspond to expectations can cause a very strong (negative) emotional reaction. A box covered with satin or velvet, a ribbon that closes it: do not show up with this package if you have not put a ring in it that does not disappoint those who receive it. If the jewel is less noble, its’ ok just a small bag of colored cloth, which is already clear that does not contain an important ring.

Una confezione per anello
A simple ring package

Error number 5: wrong size. She opens the little box anxiously, inside there is the ring she has always wanted … But it is too wide. Or too tight. It is a mistake that ruins the atmosphere created by the gift. Moreover, it is not always possible to tighten or enlarge a ring and, often, it also risks ruining the jewel. Better, therefore, carefully take the size of the ring finger before going to the jeweler. The easiest way is to use the circumference of one of the most frequently used rings. Of course, if you do not live in common is not simple …

le misure degli anelli
Check the ring measurements

Error number 6: do not a gift. If your girl or woman expect to receive a gift ring, the worst thing is to keep putting off the moment. Every birthday or romantic dinner can be complicated by different expectations. Do not delay your gift: it could irreparably ruin the relationship.

È deludente non ricevere il regalo desiderato
It is disappointing not to receive the desired gift

Error number 7: give a ring too expensive. Women (except exceptions) are not so selfish as not to understand that there is a limit to everything. If your name isn’t Bill Gates or Jeff Bezos, and the bank account gets thinner at the end of each month, avoid fainting by giving away too expensive a ring. The last thing your partner wants is to give up a holiday or a restaurant to make up for the ring shopping. The cost must be proportionate to the spending possibilities. That is, it should not reduce you to the pavement.

Anello con smeraldo e diamanti
Ring with emerald and diamonds

Error number 8: expect something in return. Especially that thing. When a man gives a ring he expects to stir up an emotion that translates into an open door to the bedroom. The ring can also arouse passion, but expecting the partner to turn into a mattress tiger is a wrong view. It does not work like this.

Anello in oro 18 carati di Marco Bicego
18k gold ring by Marco Bicego

Error number 9: to gift away a ring too soon. There are those who quickly conquer a woman and (if they can afford it) immediately goes into jewelry. There are some woman who might feel flattered, but also those who might have the feeling of being bought. Better not to rush the times before giving a ring of value.

Anello della collezione Amuleti di Nanis indossato
Ring from the Nanis Amulets collection

Error number 10: a ring with fake stone. It is very difficult to distinguish a true stone from a false one. But the moment may come (perhaps for a simple cleaning, or to widen the circle of the ring) that the jewel ends up in the hands of a jeweler, who notices the trick. Making a ring with a false stone is not a good strategy. Better a small diamond, but certified.

Anello in oro bianco e diamante a cuore della collezione Anniversary Love di Recarlo indossato
Anello in oro bianco e diamante a cuore della collezione Anniversary Love di Recarlo

Flower shaped jewelry

Jewels and flowers: an eternal bond, but that each jeweler interprets in his own way. Here are the jewels of flower power ♦
The link between flowers and jewelry is longstanding: flower power in jewelry is not a new discovery, as happens now in fashion. Maybe because petals and pistils are a source of inspiration, they do not set limits to the imagination, to the use of colors and shapes. A real godsend for any creative, insomuch as every year the floral theme is one of the coolest trends. In short, it never goes out of fashion and with a good reason, because often the results are amazing. Some examples: the collection of fine jewelry Secret Garden by Faberge, a triumph of precious stones surrounded by leaves of carved jade, that look like a bouquet of flowers.

Anello a forma di fiore in titanio, opale di fuoco, diamanti gialli, tsavorite. Copyright: gioiellis.com
Titanium Flower Ring, Fire Opal, Yellow Diamonds, Tsavorite by Aso Leon. Copyright: gioiellis.com

Or the corolla collier by Pasquale Bruni, a soft lawn buds, in white diamonds and morganite. The ring Lily of the Masterpieces collection by Damiani There is also a branch of a cherry tree, a pink explosion that wraps around the finger with the opened ring by Moorphée Joaillerie or the intricate and climbing bracelet-ring by Wendy Yue.

Wendy Yue, bracciale-anello con diamanti neri e fancy, zaffiri blu e rosa, tsavoriti e opali
Wendy Yue, bracelet-ring with black and fancy diamonds, blue and pink sapphires, tsavorites and opals

And, yet, the Tree of Life in the earrings by Annushka, the fleshy orchid by Carrera y Carrera and the delicate one by Autore. All pieces of the highest craftsmanship. But if you want something more simple as a shepe but the same high-impact, Asprey now proposes its classic brand icon, Heritage Daisy stud earrings  with petals that fade in the diamonds pistil. Monica Battistoni

Pendente per collana o spilla con diamante rosa vivido e coccinella con zaffiro cabochon
Gimel’s Vivid Pink Diamond Ladybug and Sapphire Cabochon Necklace Pendant or Brooch Pendant
Spilla Fiore di Suzanne Belperron, in calcedonio, diamanti, zaffiri su oro bianco
Flower brooch by Suzanne Belperron, in chalcedony, diamonds, sapphires on white gold
Anello con fiore arcobaleno con diamanti gialli e bianchi
Rainbow flower ring with yellow and white diamonds by DiaColor
Paolo Piovan, fiore con petali in opale e diamanti su oro bianco
Paolo Piovan, fiore con petali in opale e diamanti su oro bianco
Kelly Xie, Fiore di loto
Kelly Xie, Fiore di loto
Damiani, anello Giglio, in oro rosa con diamanti bianchi, smeraldi, zaffiri e rubini che sfumano dal fucsia al rosa chiaro
Damiani, anello Giglio, in oro rosa con diamanti bianchi, smeraldi, zaffiri e rubini che sfumano dal fucsia al rosa chiaro
Paula Crevoshay, spilla a forma di fiore con zaffiri orange e gialli
Paula Crevoshay, spilla a forma di fiore con zaffiri orange e gialli
Anello con doppio fiore in oro bianco, diamanti bianchi e fancy di diverso taglio
Crivelli, anello con doppio fiore in oro bianco, diamanti bianchi e fancy di diverso taglio
Anelli a forma di fiore in oro e pietre preziose
Artur Sholl, anelli a forma di fiore in oro e pietre preziose
Roberto Coin, Garden Collection anello in oro giallo e brunito con diamanti bianchi e brown, morganite, granati verdi, ametista e zaffiri gialli e neri
Roberto Coin, Garden Collection anello in oro giallo e brunito con diamanti bianchi e brown, morganite, granati verdi, ametista e zaffiri gialli e neri
Collezione Stelle in fiore, anelli con diamanti bianchi, neri e champagne
Pasquale Bruni, collezione Stelle in fiore, anelli con diamanti bianchi, neri e champagne
Autore, collana Orchid collection con perle South Sea Keshi bianche, zaffiri verdi e diamanti rosa pallido, bianchi e brown
Autore, collana Orchid collection con perle South Sea Keshi bianche, zaffiri verdi e diamanti rosa pallido, bianchi e brown
Palmiero, Flower Collection, anelli in oro bianco con diamanti bianchi, zaffiri e pietre semi preziose
Palmiero, Flower Collection, anelli in oro bianco con diamanti bianchi, zaffiri e pietre semi preziose
Morphée Joaillerie, anello in oro rosa con diamanti incolori, zaffiri e opali rosa
Morphée Joaillerie, anello in oro rosa con diamanti incolori, zaffiri e opali rosa
Annoushka, orecchini The Dream Catcher in oro rosa, diamanti e madre perla, raffiguranti l’Albero della vita con fiori e uccellini
Annoushka, orecchini The Dream Catcher in oro rosa, diamanti e madre perla, raffiguranti l’Albero della vita con fiori e uccellini
CarreraYCarrera1
Carrera y Carrera, bracciale Orquídeas in oro giallo, diamanti e rubini
Iligiz Fazulzyanov, anello da cocktail White Poppies in oro giallo, alexandrite e smalto
Iligiz Fazulzyanov, anello da cocktail White Poppies in oro giallo, alexandrite e smalto
Asprey, orecchini Daisy Heritage in oro giallo, zaffiri gialli taglio marquise e pavé di diamanti; oro bianco, acquamarine taglio marquise e pavé di diamanti
Asprey, orecchini Daisy Heritage in oro giallo, zaffiri gialli taglio marquise e pavé di diamanti; oro bianco, acquamarine taglio marquise e pavé di diamanti

New opening of Damiani in Seoul

New opening of Damiani in the East, in South Korea. The jewelery brand opens a new boutique in the Hyundai Mokdong department store, in the western part of the capital Seoul. Hyundai Mokdong is one of the Asian country’s best-known luxury shopping malls. The new store is located on the ground floor, next to the most important luxury brands. As in the other Damiani boutiques, Koreans can choose from the most iconic collections of the Maison, such as D.Icon, Belle Époque, Margherita and Mimosa, as well as proposals for the bridal world.

Damiani, Hyundai Mokdong department store
Damiani, Hyundai Mokdong department store

The new opening is part of the expansion plan that Damiani has been undertaking for some time. Last year, for example, it opened two points of sale, again in Seoul, in the Shinsegae Gangnam department store (the luxury district) and Lotte World Tower. Overall, the Italian brand has 13 boutiques in Korea, a sign of appreciation for Damiani’s production in the Asian country.
Store Damiani, Seul
Store Damiani, Seul

For Rolex and Rocca marine atmosphere in Costa Smeralda

Rolex and Rocca, the Damiani group’s chain of jewelers, have opened a new boutique in Costa Smeralda, Sardinia. The boutique is located in the central square of Porto Cervo, a meeting point for those who frequent the Sardinian town, and fits discreetly into the elegant context of the small village.

Esterno della boutique Rocca a Porto Cervo
Exterior of the Rocca boutique in Porto Cervo

We are honored to be a partner of this brand of excellence in Swiss watchmaking, and to have jointly opened the new Rolex boutique in Porto Cervo. Sardinia is an area of great interest for Rocca, and this new opening is part of our strategic plan to strengthen the area. We are confident that we will offer Rolex customers an extraordinary
shopping experience, which is part of our DNA.
Giorgio Damiani, Vice President of the Damiani Group

Il vice presidente della società di Valenza, Giorgio Damiani, di fronte allo store Rocca a Napoli
Giorgio Damiani

In the Porto Cervo boutique, 50 square meters, there is a first room where the use of beton ciré, a waxed concrete system also used as a decorative element, characterizes all the surfaces: floor, ceiling and walls. In the first room, the classic arrangement of one of the windows gives way to a screen made with wooden slats, so that the light can filter through the only external elevation without a porch. The result is a play of light and shadow as if to recall a pergola overlooking the sea. The second room however, more intimate and hidden by a wooden booth, is located at a slightly higher level than the first room, via two steps. The space is covered with large wooden slats, with curved corners and enriched by a porthole mirror, and recreates the environment of a boat cockpit. Even the sales counters have been designed and built with rounded shapes in harmony and coherence with the suggestion of boat furniture.
Interno della boutique Rocca a Porto Cervo
Interior of the Rocca boutique in Porto Cervo

Damiani in resort in Cyprus

The expansion of the Damiani jewelery distribution network continues. In this case, the Italian brand has opened a store with its own brand in Cyprus. The boutique is located in the City of Dreams Mediterranean resort, near Limassol, in the southern part of the island. City of Dreams Mediterranean, owned by the Asian giant Melco Resort, is the largest integrated luxury resort-casino in Europe and includes a vast shopping area manned by the main international brands. The new Damiani store, opened in collaboration with the partner Vassos Eliades, is located near the main luxury brands and is designed to allow enthusiasts to discover the brand’s creations thanks to a careful arrangement of the exhibition spaces.

Damiani, City of Dreams Mediterranean
Damiani, City of Dreams Mediterranean

In Cyprus, the Italian brand already has a multi-year presence in various high-end multi-brand stores. Damiani has recently opened stores in the Far East, from Macau, China to Taipei. In Italy, on the other hand, the distribution network was strengthened with new Rocca boutiques, a brand controlled by the Damiani group.
Jerome Favier, Ceo di Damiani
Jerome Favier, Ceo Damiani

Damiani in the Four Seasons of Macao

After the openings in Korea comes a new initiative by Damiani in China. The Piedmontese company strengthens itself in the Asian country with the opening of a new store at the Four Seasons hotel in Macao Sar, managed by Dfs, the luxury travel retail chain based in Hong Kong. The new store is located in the luxury jewellery-watch area inside the prestigious hotel. The store will offer brand jewels such as D.Icon, Belle Époque, Margherita and, in addition to collections related to the bridal world.

Interno dello store Damiani a Macao
Interior of the Damiani store in Macau

Damiani therefore expands its presence in Asia, a strategic geographical area for the growth of Made in Italy luxury and continues to invest in the development of distribution, as evidenced by the new openings all over the world. Macau, a Portuguese colony until 1999, is one of China’s special administrative regions together with Hong Kong. It is located on the Pearl River Delta and has an economy tied to casinos and tourism. It is also the most densely populated region in the world, with a density of 20,497 people per square kilometre.

D.Icon in oro e ceramica. Prezzo: 780 euro
D.Icon, gold and ceramic ring

New Rocca store in Lecce

Rocca, the high-end jewelery and watch chain of the Damiani group, has announced a relocation to Lecce. The new store is located in via degli Antoglietta 1/A di, one of the most characteristic streets of the historic center of the Apulian city and features large exhibition spaces, including the corner reserved for Damiani jewels and the group’s brands (such as Salvini and Bliss) and the Venini crystal creations. The store also distributes Rolex and Tudor watches in two completely dedicated areas. In the city of Salento, Rocca therefore consolidates its position for luxury jewelery and watches, presiding over the shopping streets in the most famous Italian locations.

Store Rocca a Lecce
Store Rocca in Lecce

Fabrizio Riva, design without end

Milan, the capital of the design and point to start Fabrizio Riva, long-time designers and not just jewelry. He has indeed worked for designers as well as for art projects and even cured the inclusion of jewelry at a resort in Dubai. Today his creativity is channeled into Estro Studio, also in the Lombard town. In short, an eclectic Italian, perhaps with the creativity that characterized the Renaissance and the Humanism. In his lengthy curriculum, there are collaboration with Giancarlo Montebello and Niki de Saint Phalle for a jewelry collection, with Gabriele de Vecchi to silver accessories, with Redwall Group for jewelry to an accessory bags and Eleonora Fiorani for a project of anthropology and semiotics through the language of jewelry.

Anello Nodo in oro bianco e diamanti
Knot ring, white gold and diamonds

Again: he designed jewels and watches with Nina Ricci, care the edition of Notebook trends Arabia to the World Gold Council, coordinates for the Bliss by Damiani jewelry line, then he created a collection of jewelry for wedding dresses for the fashion designer Elisabetta Polignano, and to redesign jewelry crafted by African production … On its website the list of his works is longer and more detailed. Here, however, we show some jewels of his collection: rings and earrings made with surfaces in gold, often oxidized, and pavé with white and colored diamonds, with the exception of some precious stone, like emeralds. Personal style there is everything, the quality also.

Anelli con acquamarina e prenite
Rings with aquamarine and prenite
Anello con tanzanite a goccia e zaffiri blu
Ring with teardrop tanzanite and blue sapphires
Orecchini a bottone in oro, diamanti bianchi e neri
Stud earrings in gold, white and black diamonds
Orecchini di Fabrizio Riva in oro bianco e diamanti brown e ice
Earrings by Fabrizio Riva in white gold and brown and ice diamonds
Orecchini in oro bianco ossidato 18 carati, diamanti verdi e brown
Earrings in 18K oxidized white gold, green and brown diamonds
Anello in oro bianco ossidato 18 carati, diamanti verdi, bianchi e brown, smeraldo
Ring in 18k oxidized white gold, green, white and brown diamonds, emerald

Damiani over 300 million and focuses on new boutiques

Damiani exceeds the milestone of 300 million euros in revenues and wants to invest again in the boutique network. The largest Italian jewelery group has momentum exceeded 238 million in 2022, with an increase of 69%. The level reached, even if not specified (Damiani is no longer listed on the stock exchange and has no obligation to make the financial statements public) is also higher than the pre-covid period. The growth, explains the company in a press release, involved all the main geographical areas and sales channels, with particular reference to retail. Profitability also grew compared to the previous year thanks to the increase in revenues and activities of the directly managed boutiques compared to total sales, with the consequent increase in the average levels of margins.

Gioielli della collezione Belle Èpoque Reel di Damiani
Gioielli della collezione Belle Èpoque Reel di Damiani

Damiani also continued his investment plan in 2022. In June 2022, the group obtained from the Municipality of Milan the concession for the use of a shop in Piazza Duomo, which will be used for the construction of a new Salvini boutique. In the autumn, the company also obtained the assignment of an additional space within the Galleria Vittorio Emanuele II, also in Milan. The high-end jewelery and watch chain Rocca has also inaugurated a boutique in Naples. In October, the first Damiani-directed boutique in Taiwan was inaugurated at the Regent Galleria in Taipei, with other boutiques in Korea.
Gioielli della collezione Mimosa di Damiani
Gioielli della collezione Mimosa di Damiani

The year 2022-23 will soon end with particularly positive results, confirming the strong appreciation obtained by our products and our brands. Results obtained thanks to the effectiveness of our strategies and above all with the commitment of our excellent collaborators to whom we extend our heartfelt thanks. Despite a general situation still conditioned by elements of uncertainty, these results allow us to look to the future with optimism and to continue investing in the further development of distribution and in the strengthening of our manufacturing.
Guido Grassi Damiani, president of the Damiani group

Guido Damiani
Guido Damiani, presidente del gruppo

Damiani in Madrid with El Corte Inglés




Damiani’s expansion continues in the heart of Castilla. The Italian jewelery brand has opened a new store in the El Corte Inglés department store, the most famous chain in the Iberian country, in the elegant Castellana district of Madrid. The Damiani store marks a stage in the strategy of the Valencian Maison, which aims to grow thanks to a plan of targeted openings within the spaces of the most important retailers in the country, such as Durán.

Anelli in oro bianco con diamanti, zaffiri, rubini, smeraldi
Anelli in oro bianco con diamanti, zaffiri, rubini, smeraldi

El Corte Inglés is in first place in Europe for volume of business and the stores of the best known brands are located inside the warehouses. The new Damiani store is located in the luxury jewellery-watch area of the Castellana store, the number one in Spain, alongside the most important players in the sector. For some time Damiani has undertaken an investment strategy in the development of distribution, as evidenced by the many new openings around the world.
Guido Damiani
Guido Damiani, presidente del gruppo

Orecchini a forma di cuore in oro bianco e diamanti
Orecchini a forma di cuore in oro bianco e diamanti by Damiani







Rocca (Damiani) in Taormina and Naples





For some time the Damiani Group has been paying attention to its network of shops as to the production of jewels. The relocation to Taormina and a new opening in Naples of the Rocca jewelers, which are part of the Valenza group, fit into this strategy.
The new store in Taormina (Messina, Sicily) is located in Corso Umberto, the shopping street in the historic centre, and features large exhibition spaces, with a new corner reserved for Damiani jewels, alongside those of Salvini and the Venini creations (Venetian glassware purchased years ago by Chimento), as well as designer watches, such as Rolex and Tudor. Taormina is a tourist town, where a famous festival also takes place in the summer.

La boutique Rocca a Taormina
La boutique Rocca a Taormina

The new boutique in Naples is located in via Filangieri, one of the shopping streets. Inside the jewelry store, in addition to the creations of Damiani and Salvini, watches by brands such as Cartier, Panerai and Iwc are displayed in dedicated corners, brought back to the city after several years. Also in this store there is a Venini area, as well as a watchmaking workshop.
With the relocation of Taormina and the opening of Naples, the chain is therefore still pushing on the distribution for luxury jewelery and watches.

Interno dalla boutique Rocca a Napoli
Interno dalla boutique Rocca a Napoli

Store Rocca a Napoli
Store Rocca a Napoli

Il vice presidente della società di Valenza, Giorgio Damiani, di fronte allo store Rocca a Napoli
Il vice presidente della società di Valenza, Giorgio Damiani, di fronte allo store Rocca a Napoli







Salvini is reborn younger




Companies spend a lot of time and money to define and monitor the audience, that is, the possible customers, the reference, the target. And sometimes they even make an effort to change it. This is the case of Salvini, a brand of the Damiani Group, which returns with a rejuvenated face. This is not a facelift, but a change of direction. Salvini, in fact, is a jewelry brand closely linked to gifts for anniversaries, ceremonies, special events. The Maison’s jewels, of course, are not only suitable for these occasions, but the association between special events and jewels in white gold and diamonds, such as Salvini’s, has always been fairly automatic.

Immagine della campagna Soul Sisters di Salvini
Immagine della campagna Soul Sisters di Salvini

This is why the Damiani group has decided on a change. Now Salvini wants to be associated with a younger, cooler, more dynamic audience. The rebranding is underlined with an advertising campaign, called Soul Sisters, which portrays the prototype of the contemporary woman, more linked to fashion, activity, initiative, between bright and warm colors. Shades that are found in the packaging, from cases to sales tools, up to the color in the points of sale. And the jewels? The new Salvini debuts with new collections, but without abandoning a rather classic style.
Gioielli della collezione I Segni
Gioielli della collezione I Segni

Collezione Love for Color
Collezione Love for Color

Collezione Magia
Collezione Magia
Campagna Soul Sisters
Campagna Soul Sisters

Le nuove donne giovani Salvini
Le nuove donne giovani Salvini nella campagna pubblicitaria







How to wear just one earring




The single earrings, that is, earrings that are worn one at a time. But when can you wear just one earrings? Here are the rules to follow ♦

Large and showy, in burnished brass, gold-plated and with extravagant shapes: they are the earrings that you wear alone. After ear cuffs, ear climbers and asymmetric studs, here’s the idea of ​​wearing different earrings, one or the other. Or, sometimes, just one, and it also combines other trends. But there are also those who suggest to wear cascades of diamonds and platinum from a single lobe, to give a modern touch to high-end jewelry. And if the costs rise with exaggerated dimensions, the solution can be to find a friend with whom to share the shopping. In short, the single chandelier is beautiful especially when you have the same tastes. Here’s how to choose them.

Orecchino della collezione Universe (immagine da Facebook)
Nikos Koulis, orecchino della collezione Universe (immagine da Facebook)

Rule number 1. A tiny mono earring has no reason to exist. Nobody will notice a small ring or a gold button. Above all nobody will notice that the other ear wears nothing.

Rule number 2. A large, showy, shimmering mono earring does not go unnoticed. But with all sincerity, are you sure it’s a good idea to draw attention to your ears? If you have some defect, do not overdo it: in this case it is better to wear normal earrings that are not too evident.

Rule number 3. Before wearing a large earring pay attention to the weight: it must not become annoying for the lobe: it could also cause skin irritation.

Rule number 4. A earring alone not only must have a generous size, but also has an original shape. If you want to wear only one earring, in short, better not to limit yourself to the classic gold ring.

Rule number 5. Choose the earring that best fits the shape of your face. If you have an oval and thin face, it is better not to overdo it with a long and hanging earring, which accentuates this characteristic. If, on the other hand, your face is rounder in shape, a long, hanging earring will serve to streamline the volume. Alessia Mongrando

Il mono orecchino firmato da Millie Bobby Brown
Il mono orecchino Pandora firmato da Millie Bobby Brown
Orecchino in titanio e diamanti
Arunashi, orecchino in titanio e diamanti
Tahiti Solo Earring
Daniela Villegas, orecchino Thaiti, con tormaline watermelon, ametista
Orecchino Palio, chiuso
Alessio Boschi, orecchino Palio, chiuso
Orecchino in oro rosa con quarzo fumé e diamanti
Alfieri & St.John, orecchino in oro rosa con quarzo fumé e diamanti
Orecchino a spirale con pietra luna, oro e diamanti
Noor Fares, orecchino a spirale con pietra luna, oro e diamanti
Delfina Delettrez, orecchino triplo con bocche
Delfina Delettrez, orecchino triplo con bocche
Orecchino singolo Libellula, oro giallo, diamanti, tsavorite
Yvonne Léon, orecchino singolo Libellula, oro giallo, diamanti, tsavorite
Tory Burch
Tory Burch
Vicki Sarge
Vicki Sarge
Nina tra le nuvole
Nina tra le nuvole
Rosantica
Rosantica
Daniela Villegas
Daniela Villegas
Orecchino singolo in oro e diamanti
Orecchino singolo in oro e diamanti di Shihara
Linda Palais
Linda Palais
Givenchy
Givenchy
Vittorio Ceccoli
Vittorio Ceccoli
Celine
Celine

Annabel Chan
Annabel Chan







Belle Époque Reel, Damiani at the cinema with Instagram




We all hope to live in a Belle Époque and perhaps many are experiencing it, albeit in a different way than in the late nineteenth century. Either way, that period has become a symbol that continues to inspire. This was the case, in the last century, for the founder of the Maison Damiani, who conceived the Belle Époque collection also fascinated by the contemporary birth of cinema. And it is still the case today, with the collection that was revived in a new version years ago and which is now updated with the addition of a new line.

Anello in oro bianco e diamanti Belle Époque Reel
Anello in oro bianco e diamanti Belle Époque Reel

Belle Époque Reel also returns to the theme of cinema, with a name that nowadays also evokes the short videos of a popular app like Instagram. In short, a historical era is transformed into something contemporary, immediate and fast. On the other hand, cinema is also less and less enjoyed in a room and more and more distributed online. In any case, the new Belle Époque Reel line includes new rings and necklaces in white, yellow and pink gold, enriched by top quality diamonds in the most precious versions.

Orecchini in oro rosa e bianco
Orecchini in oro rosa e bianco

The shape of the jewels (rings, necklaces, bracelets and earrings) recalls that of the articulated cross in two elements which is the symbol of the historical collection. In this case, however, it is a central circular band that can rotate within two side bands. And, since the geometric pattern is made up of circles and rectangles, the rotation of the central element evokes that of the reels, of traditional cinema with film.

Anello in oro giallo
Anello in oro giallo
Orecchini in oro bianco e diamanti
Orecchini in oro bianco e diamanti
Collana in oro rosa e diamanti Belle Époque Reel
Collana in oro rosa e diamanti Belle Époque Reel
Bracciale in oro bianco e diamanti
Bracciale in oro bianco e diamanti
Bracciale in oro giallo
Bracciale in oro giallo
Anello in oro rosa
Anello in oro rosa







The jewels of the Venice Film Festival




The jewels, together with clothes with less and less fabric, are also for 2022 the protagonists of the Venice festival. The Venice International Film Festival, number 79 in history, is one of the world events that offers greater visibility. It is therefore logical that the actresses try to show their best, helped by the great jewelery houses that lend their jewels to sparkle on the red carpet. The photographers present therefore have the function of focusing on the images that will travel around the world. Here are some of the jewels seen on the Lido, the island of Venice that hosts the screenings of the competing films.

Dorra Zarrouk con gioielli Messika
Dorra Zarrouk con gioielli Messika

Tunisian actress Dorra Zarrouk participated wearing Messika high jewelery. The Parisian Maison supplied a diamond necklace and a pendant ring. Also by Messika are the jewels of the American actress Camilla Mendes, with Pear Appeal earrings and the Diamond Magnet 2 ring, from the Magnetic Attraction High Jewelry collection. The Belgian model Rose Bertram chose, instead, Wild Moon High Jewelry earrings and ring and the double Miss Milla ring. DI Messika also the asymmetrical High Jewelry Illusionnistes earrings, from the Voltige High Jewelry collection for the Italian actress Matilde Gioli. The French brand was among the most representative., He also convinced the Italian actress Anna Foglietta, with High Jewelry Kashmir earrings, mixed with the Desert Bloom ring, as well as the British actress Charithra Chandran, with the Solena Maya earrings from the collection High Jewelry by Messika.

Anna Foglietta con orecchini Messika
Anna Foglietta con orecchini Messika

But it’s not just high jewelery that shines: two Italian actresses Aurora Ruffino and Valeria Angione wore Pandora jewelry from the Timeless and Signature collections. And while Federica Panicucci, Italian TV presenter, chose Damiani’s Emozioni collection, entertainer Camilla Boniardi opted for the set of Salvini’s Magia collection.

Nilufar Addati sul red carpet della Mostra del Cinema di Venezia indossa orecchini e anello in oro bianco e diamanti della Diva Collection di Leo Pizzo
Nilufar Addati sul red carpet della Mostra del Cinema di Venezia indossa orecchini e anello in oro bianco e diamanti della Diva Collection di Leo Pizzo

High jewelry, on the other hand, with another Italian brand, Leo Pizzo. They wore the jewels of the Maison of Valenza Nilufar Addati, with earrings and ring in white gold and diamonds from the Diva Collection, and Ludovica Pagani, with a set of rings, earrings, necklace, bracelets in white gold and diamonds from the Flora Collection.

Always top of the range with Pasquale Bruni: the Italian actress Aurora Giovinazzo and Filipino model Kelsey Merit chose the jewels designed by Eugenia Bruni. And always by Pasquale Bruni are the jewels worn by Cristiano Ronaldo’s partner, Georgina Rodriguez, the Italian singer Nina Zilli and the fashion guru Anna Dello Russo.

Aurora Giovinazzo con collana di diamanti by Pasquale Bruni
Aurora Giovinazzo con collana di diamanti by Pasquale Bruni
Georgina Rodriguez con girocollo di Pasquale Bruni
Georgina Rodriguez con girocollo di Pasquale Bruni
Ludovica Pagani sul red carpet della Mostra del Cinema di Venezia indossa la parure di anelli, orecchini, collana, bracciali in oro bianco e diamanti della Flora Collection di Leo Pizzo
Ludovica Pagani sul red carpet della Mostra del Cinema di Venezia indossa la parure di anelli, orecchini, collana, bracciali in oro bianco e diamanti della Flora Collection di Leo Pizzo
Kesley Merrit con gioielli di Pasquale Bruni
Kesley Merrit con gioielli di Pasquale Bruni

Charithra Chandran in Messika
Charithra Chandran in Messika

Greta Ferro con i gioielli Messika
Greta Ferro con i gioielli Messika

Camilla Boniardi con gioielli Salvini
Camilla Boniardi con gioielli Salvini
Aurora Ruffino con gioielli Pandora
Aurora Ruffino con gioielli Pandora






Damiani doubles in South Korea




The Italian Maison Damiani strengthens itself in South Korea, one of the most interesting Asian markets. Damiani, in fact, has increased its visibility in Seoul, the capital, thanks to two relocations inside the famous department stores Shinsegae Gangnam (the luxury district) and Lotte World Tower.
The new boutique inside Shinsegae Gangnam occupies an area more than doubled compared to the previous one and is in a central and highly visible position in the area of ​​major international brands. In 2021 Shinsegae Gangnam was declared the best department store in the world for recorded sales.

La boutique Damiani nel department store Shinsegae Gangnam
La boutique Damiani nel department store Shinsegae Gangnam

The Lotte World Tower boutique, which with its 555 meters is the fifth tallest skyscraper in the world, covers an area three times the previous one and is visible from all adjacent floors. It is the largest Damiani store in Korea, which includes a space dedicated to men, which confirms the constant increase in male customers.
La boutique di Lotte World Tower,
La boutique di Lotte World Tower

Guido Damiani
Guido Damiani







The jewels of the Cannes Festival 2022




Films, plots, interpretations. But also many jewels: as always, the Cannes Film Festival reserves a spectacle in the show, that of dresses combined with necklaces, earrings and rings of high jewelery. On these occasions there are Maison more active than others, such as the Parisian Messika. With the jewels designed by Valérie Messika, the model Lori Harvey was on the show, wearing the High Jewelry Shards Of Mirror necklace combined with the Illusionistes diamond clips. And on her hands the two-fingered Danseurs Aériens ring and an iconic Toi & Moi ring. In Messika also the former Miss Universe and actress, Urvashi Rautela, with Exotic Charms earrings, ring and bracelet from the Messika by Kate Moss High Jewelry collection.

Lori Harvey con gioielli Messika
Lori Harvey con gioielli Messika

Also with Messika jewels also the French actress Anne Parillaud, with the Desert Bloom earrings, from the Born To Be Wild High Jewelry collection, the Lebanese Alice Abdel Aziz, with the Diamond Catcher earrings and the Desert Bloom ring, from the Born To Be collection Wild High Jewelry and the Italian actress Margherita Buy, with the Move 10 necklace for the premiere of her film. Finally, the French actress Luana Bajrami wore the Desert Bloom necklaces combined with the Toi & Moi My Twin ring.

Anne Parillaud in Messika
Anne Parillaud in Messika

Messika should be mentioned first because it is the Maison most massively present at the Festival. Suffice it to say that a small army of celebrities showed up under the French brand’s banner in Cannes. Like the German model Toni Garrn, with her husband Alex Pettyfer, with earrings and ring by Twisted Wave, Rockefeller Double ring mixed with the famous Toi & Moi High Jewelry ring. Another model, Josephine Skriver, chose the brand’s iconic Zelda choker, combined with the Illusionistes asymmetrical earrings and the Concorde ring and the Twin Souls double ring. The supermodel Jasmine Tookes walked the runway with the Messika High Jewelry Magnetic Love single earring on one side and the Equilibristes earring on the other, paired with the Equilibristes ring and the Danseurs Aériens rings for her red carpet moment. Again: also from Messika the French TV and radio host Laurie Cholewa with My Twin Spiral. And Eva Longoria showed up with several Messika rings: Released Sun, the Independant Icon ring, the My Twin ring and the iconic Glam’Azone double ring for the Global Gift Gala.

Toni Garrn in Messika
Toni Garrn in Messika

Another Maison present in Cannes is Piaget. Katherine Langfrod and Forest Whitaker presented themselves with the creations of the Swiss Maison. The actress chose a high jewelery necklace from the Limelight Sunny Side collection in white gold, a large cushion-cut emerald of 12.20 carats and diamonds. In addition, she chose ring and earrings in white gold and diamonds. Forest Whitaker, actor and producer, opted for a refined Piaget Polo Emperador Tourbillon Watch.

Katherine Langford con la collana di alta gioielleria Piaget
Katherine Langford con la collana di alta gioielleria Piaget

The Italian Maison Damiani chose the Paralympic athlete Bebe Vio, present in Cannes as L’Oreal Paris ambassador, to wear the Mimosa collection earrings in white gold, with white and black diamonds and Damiani classic tennis shoes in white gold.

Bebe Vio con orecchini Damiani
Bebe Vio con orecchini Damiani

The American actress Chelsea Harris, on the other hand, chose to wear Pianegonda’s Tecum collection for the screening of her latest film Top Gun: Maverick. Chelsea is known for her roles in hit TV series such as Designated Survivor, Snowpiercer and Start Trek.

Chelsea Harris con i gioielli Pianegonda
Chelsea Harris con i gioielli Pianegonda

Also in Cannes, Chopard presented its Red Carpet collection of high jewelery, which we talked about here.

Spilla a forma di rosa con pavé di diamanti ispirata al film Luci della Città (City Lights)
Spilla a forma di rosa con pavé di diamanti ispirata al film Luci della Città (City Lights) by Chopard

Eva Longoria in Messika
Eva Longoria in Messika

Paola Turani in Messika
Paola Turani in Messika

La modella  marocchina Abla Sofy alla proiezione di "Crimes Of The Future" con il gioiello da capo Unchained Soul, l'earcuff Liberated Spirit e il braccialetto e l'anello Liberated Spirit della collezione Messika By Kate Moss High Jewelry
La modella marocchina Abla Sofy alla proiezione di “Crimes Of The Future” con il gioiello da capo Unchained Soul, l’earcuff Liberated Spirit e il braccialetto e l’anello Liberated Spirit della collezione Messika By Kate Moss High Jewelry
Alice Abdel Aziz in Messika al Festival di Cannes
Alice Abdel Aziz in Messika al Festival di Cannes
Forest Whitaker con il Piaget Polo Emperador Tourbillon Watch
Forest Whitaker con il Piaget Polo Emperador Tourbillon Watch
Urvashi Rautela, con orecchini, anello e braccialetto Exotic Charms della collezione Messika by Kate Moss High Jewelry
Urvashi Rautela, con orecchini, anello e braccialetto Exotic Charms della collezione Messika by Kate Moss High Jewelry
Margherita Buy con la collana Move 10 di Messika
Margherita Buy con la collana Move 10 di Messika
Jasmine Tookes in Messika
Jasmine Tookes in Messika
Laurie Cholewa in Messika
Laurie Cholewa in Messika
Joséphine Striver in Messika
Joséphine Striver in Messika






Damiani in Rome with La Rinascente




Damiani continues its expansion policy. The new stop is in the La Rinascente store in via del Tritone, Rome, a few steps from the Trevi Fountain and the Spanish Steps. Objective: to increase the visibility of its brands by opening in prestigious places with high traffic and to strengthen the partnership with the historic Italian chain of department stores. In fact, since 2020 the Group has been a category partner at La Rinascente in Milan and in 2021 it inaugurated the Salvini and Damiani corners in the Florence store. Now it is the turn of Rome, with the opening of the Salvini corner in Piazza Fiume, to which is added the new space dedicated to Damiani.

Corner Damiani a La Rinascente, Roma
Corner Damiani a La Rinascente, Roma

The corner is composed by three display islands and occupies a prominent position alongside other names in luxury. The creations of the Maison are offered within the spaces of the department store: from D.Icon to Belle Epoque, without forgetting Margherita and Mimosa, the solitaire Minou and the bridal collection.
Anello Mimosa in oro giallo e diamanti
Anello Mimosa in oro giallo e diamanti







The jewelers that close in Russia




The real drama is that of human lives lost in vain, of overwhelmed lives, of lives that will never be the same. But the war in Ukraine also causes a smaller, much smaller, but not irrelevant, drama related to jobs, in the West and in Russia, which will be lost to a stupid aggression. Both Russians and Westerners are dealing with the inevitable sanctions announced in time, before the invasion, which will have an impact on the accounts of companies, for example those of jewelry, as well as on the people who work there. The collapse of the ruble and the blocking of the credit card service, in fact, led many jewelry companies to suspend their business. Maybe they will close completely or reopen, if it all ends, but who knows when.

Boutique De Beers a Mosca
Boutique De Beers a Mosca

At the time of writing this short article, the last Western brand to close the boutique in Moscow was Swarovski, while Tiffany was among the first to lower the shutter, along with Vuitton. Others have already done so, others will follow. The list of Western Maisons that have opened a boutique in Moscow, St. Petersburg or other Russian cities is long. In Moscow, for example, they have a boutique Chopard, Van Cleef & Arpels, Akillis, Piaget, De Beers, H. Stern, Stephen Webster, Carrera y Carrera, Mauboussin, Mont-Blanc, Dior, Chaumet, Pandora, Frey Wille, Cartier , Trollbeads, Vuitton, Thomas Sabo, Bulgari, Pomellato, Adamas, Damiani, Buccellati. Other brands, such as Pasquale Bruni or Alcozer, are distributed in non-owned jewelers, or in airport duty free shops.
Boutique Damiani a Mosca
Boutique Damiani a Mosca

According to an analysis concerning Italian jewelery conducted by ICE (the state body for exports) in general, the Russian buyer is oriented towards medium or medium-high level jewelery. Also according to the analysis, the daily use of rings, earrings, bracelets and necklaces, especially in the capital and large cities, is now seen as a form of accessory to one’s image, not necessarily combined with luxury clothing or for events special. The favorite items of Russian women are rings, chains and earrings; men prefer chains and bracelets, while brooches and necklaces are bought by a minority of the female population, while typically male jewelry such as cufflinks and tie pins are in low demand. In recent years, however, silver jewelery has been more successful than gold, due to the unfavorable ruble-euro exchange rate. Italy (2019 data) exports about 77 million jewels to Russia, about 22 million France, the United States 21 million and the United Kingdom 23 million. However, the one who exports the most to Russia is China with over 88 million.
Boutique Tiffany a Mosca
Boutique Tiffany a Mosca

Boutique Cartier a Mosca
Boutique Cartier a Mosca







Rocca also takes off at Linate




As announced in recent months, the Damiani group continues the policy of opening new stores in Italy and abroad. It is now the turn of a new Rocca boutique at Milan’s Linate airport, the city’s second airport, which has recently been renovated. The store has the jewels of the group’s brands (Damiani, Salvini, Calderoni and Bliss), but also watch brands such as Hublot, Panerai, Tudor, Tag Heuer, Longines, Tissot, Gucci and Swatch. The shop is characterized by delicate color combinations and refined furnishings in the style common to other stores in the group.

Interno della boutique Rocca a Linate
Interno della boutique Rocca a Linate

The training of the sales staff is one of the strengths boasted by Rocca, which is also the only chain of jewelry and luxury watch stores in Italy and one of the most important in the world: it counts (at the moment) of 20 boutiques located in the shopping streets of the most important cities in the country, as well as in Lugano and in the airports of Fiumicino, Malpensa and, now, Linate. In addition, Rocca manages the watch & jewelery area of ​​the Rinascente Milano store.

Esterno della boutique Rocca a Linate
Esterno della boutique Rocca a Linate







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