The Prada Jewelery Collection first video ♦
The bad luck, the misfortune, the negative astral conjunction: call it as you want, but superstition is an inseparable companion of humanity for millennia, perhaps for ever. Failure to understand the events that surround us and explain coincidences with mysteries is the easiest way to make sense of things (and often complicate life). But it is so. Prada also thinks so, and debuts in fashion jewelry with big pendants like tennis balls and, supposedly, able to move away the evil eye.
The video, released to Vogue, seems to indicate it clearly: those jewels are also archaic remedies for the malevolent and seem to have come out of a game of Games of Throne. According to Vogue, “the collection is made of rare, rough elements and each with its unique shape, coupled with natural fibers and sealed with refined silver finishes.” But the pieces use materials such as wood, shells, labradorite, amethyst, quartz chips, rock crystal, which do not seem so rare. It could, however, maliciously be reminded that in fact Prada on Vogue does a lot of advertising. In any case, the Prada jewelry looks in line with Maison’s style, and this is a more sure sign than influence of zodiac signs. Alessia Mongrando
