The new proposals of Rome 1947, accessory jewelery brand ♦ ︎
It is called Roma1947 but it was born in 2015. Instead of Rome, he also chose Venice to open his first boutique. In other words, the history of the brand might give rise to doubts. But the truth is simpler: the date, 1947, is a reference to post-war Italy, with the Dolce Vita celebrated by Federico Fellini. And the choice of Venice is consistent with the Venetian origin of the company, which is located near Vicenza: it is daughter, in fact, of Better Silver, which is a great reality in the production of chains and components for jewelery. The basic idea, in short, was to create a brilliant brand of light. The bet seems to be successful, because in addition to having the experience and the means to create jewelery collections at home, Rome 1947 chose the affordable jewelery range, with prices ranging between 70 and 150 euros. And it is precisely the market segment that has seen more growth in recent years. At the Venice boutique, the company also paired an effective online store.It’s a demonstration that initiative and fantasy are the natural ingredients for success. Just as it’s happened in Italy in the years after 1947. Lavinia Andorno
