Damiani occupies two floors in the Place Vendôme.
Damiani is also among the big Maison overlooking the Place Vendome, Paris. The company from Valenza, has opened a new boutique in the square which is synonymous with fine jewelry, where it was in an other location. The boutique is located at the side of the Hotel Ritz, and offers the usual style of muffled other group store: soft tones of beige and taupe colored, light décor and soft lighting. The spaces alternate display cases, private lounges and sales locations on two floors, connected by an elliptical staircase. “Place Vendome is a symbolic place for the high-end jewelry. In this place with historic charm, the boutique Damiani tells the artistic and qualitative excellence of Made in Italy, as well as the uniqueness of being one of the few international brands still run by descendants of the founder. After successfully focused our investments and resources in international expansion projects, we considered it essential to consolidate the image and positioning of Damiani in the Old Continent, and for this reason the presence in this Parisian square had become unavoidable. When we had confirmation that we should give up our historical location, we immediately started looking for a new location even more prestigious, and we managed to get one of the positions in view of the whole square “, is the comment of Guido Damiani, President of the Italian group. Federico Graglia
